Thursday, November 20, 2008
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 WTC NEWS 

http://noticias.wtcconfianza.com 

1. Web Site Goals

General Goal:

 

Be the web site number one in logistics, infrastructure, businesses and international trade in Mexico through businesses and commercial intelligence, editorials, articles and news.

 

Specific Goals:

  • Institutional positioning.
  • Grow and improve our branding at the market.
  • Be a leader of opinion and a website of reference in the industry.
  • Traffic maximization.
  • Generation of income.

2. Target

 

Men and women, executives and directors, between 20 and 60 years, middle-up socioeconomic level, being able of take decisions in the companies  they work at. 

  

3. Functionality

 

The user weekly receives a news bulletin* with the main news of the day; headed by an editorial of present time topic. This bulletin connects to WTC Noticias website, to which you can access at http://noticias.wtcconfianza.com/.

 

*The specific objective is the automatic, daily and customized generation of the electronic bulletin through a format that allows the interaction with the user.

  

4. Contents

  • Editorials.
  • News.
  • Presentations.
  • Videos.
  • Events.
  • Links of interest.
  • Surveys.
  • Cases of success.